Performance tracking

Web Analytics Metrics

Web Analytics Metrics consist of measuring your website visitor behaviors and digital marketing performance. The web analytics reports assist in company’s in making marketing decisions Read more

 Web Analytics

Google Analytics metrics that matter to your business

Google Analytics measures insights of your online marketing efforts. It describes every information that matters to your business. But there are Google metrics that matter for your marketing and investment decision making.

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Google Shopping ads

Google Tag Manager Components and useful metrics on your website

Google tag manager is an analytics tool that Google created in recent years to help web marketers who do not have technical programming knowledge to be able to set and track easily their marketing performance without involving a web developer.

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Digital Marketing

Surprising digital metrics you can measure with Google Analytics

Google analytics helps internet marketers to understand what is going on, on their websites, or mobile Apps. It thoroughly tracks the behaviors of web visitors. There are surprisingly amazing metrics you can measure with Google Analytics

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Web Analytics

Difference between Medium vs source in Google Analytics

Digital Marketer marketers oftentimes confuse the difference between Medium and Source in Google Analytics reports. It significant for marketers to optimize and understand the difference between a medium and source

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Shopping ads

How to set goals and track them in Google Analytics

Google Analytics allows you to set goals that you want to achieve during your marketing campaigns. Therefore Google analytics measure the performance metrics on how you have surpassed or failed to meet the objectives of your goals

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Internet Marketing

UTM parameters best practices with Google Analytics

UTM stands for Urchin Tracking Module. UTM is a Google Analytics tracking techniques that helps digital marketers to get detailed information on each marketing sources and channels of marketing campaigns

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Web Analytics

Difference and relationship between Google Tag Manager and Google Analytics with examples

Google tag manager and Google analytics do a similar job during marketing performance tracking analysis. But both tools even though are from Google. Therefore they can both be used together or separately

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Shopping ads

Bing universal event tracking techniques

Bing is a search engine tool developed by Microsoft which is one of the competitors of Google search engine. Bing has a built-in web analytics tool for tracking and measuring the performance of your website such as button click events.

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Internet Marketing

Dubai Web analytics performance case study report

Web analytics report assists in marketing campaigns performance analytics for further decision making. Our digital analytics performance metrics case study concerns Dubai based car dealership

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