What is SEO?

SEO stands for Search Engine Optimization.

What is a Search Engine?

Search Engine is the online searching tool used for finding, searching and retrieving content, and data on websites, web-based applications, and mobile applications.
There are many Search Engine tools but the most used Search Engines are Google, Bing, Yahoo, Yandex, Baidu, and Duckduckgo. but our SEO Services are about Google and Bing Marketing
What is then Search Engine Optimization SEO?

Search Engine Optimization or SEO means optimizing a website’s content so that it will have a higher ranking in Search Engine pages and, algorithms top results.

How to achieve a Search Engine Optimization SEO?

For achieving the best web page or website’s Search Engine Results there are two optimization steps the owner of a website has to optimize their website’s content. Those optimization steps are on-page and off-page optimization which has to be done by an SEO Expert for avoiding mistakes that may cause Google Penalties

SEO Services
Search Engine Services
PPC Pay Per Click Services

What to optimize during On-page optimization?

There are important steps to take for optimizing for On-page such as URL, title and Meta tags, images, videos, sitemaps, and keywords volume optimization and website ownership verifications.

Off-page optimization

Off-page or On-site Optimization is the process of optimizing the website ranking outside of the website or without accessing the website hosting server. This means that you do not necessarily need to login instead you have to access the tools or other websites you need to use for optimizing your website externally.
Off-page optimization steps consist of backlinks, Google Search Console, Google My Business, Directories, Social Media Optimization, and Analytics linking and all external connection with your website.

To sum up, SEO or Search Engine Marketing is free and organic, you do not need to pay money for getting better Search Engine Results comparing to Search Engine Marking or SEM where you need to spend money to appear in Search Engines Search results.

PPC

PPC means Per Per Click. Pay Per Click is the process of paying money to advertise the company’s products or services. Once your ad is clicked by a web visitor, the advertisers or Marketers place advertisements which may be a web link or a web banner on an adverting website or Mobile Applications, so whenever a user clicks on those ads the web marketers will be charged some amount that he has set up on his ad campaigns. On PPC marketing, we will focus on Search Engines such as Google, Bing, and Yahoo, therefore, we will also take a look at PPC services strategies used by Social Media Marketing platforms such as Facebook, Instagram, Twitter, and LinkedIn. To optimize your budget and achieve a better result you can hire a PPC Expert or an advertising agency

SEM

stands for Search Engine Marketing.

Search Engine Marketing or SEM is the marketing strategy used for Marketing the products or services through Search Engines platforms. Using Search Engine Marketing requires paying some money to the companies that own Search Engines such as Google, Bing, and Yahoo in order to promote or brand the company’s products and services on those Search Engine Companies and their advertising partners.
Search Engine Marketing involves Website and Mobile Apps Marketing. The advertisers use web links or hyperlinks, Banners, Video on different search platforms. On this website, SEM Services or Search Engine Marketing will mostly write on Google Ads or Formerly Google Adwords, Google Partners, Bing, and Yahoo Marketing and advertising. So an SEM Expert or an advertising agency can help to get the best of search engines marketing