In this technology generation, it is hard to succeed without optimizing your product search ranking. So that how eCommerce SEO can significantly transform your sales and web traffics.
The research shows that 50% of most online shoppers type the products in search engines before deciding where and what to buy. For many eCommerce websites, 40% of their traffics comes from organic SEO, and 25% of most online sales come from SEO. Thus, it shows that having SEO will grow your eCommerce website.
The research mentioned above proves how search engine optimization is crucial for every eCommerce business that wants to increase sales without spending much money on paid search engine marketing and PPC campaigns.
If you wonder how to improve your eCommerce SEO, follow the steps below to outrank your competitors, and sell more products without breaking your Bank account.
Ecommerce SEO strategies and Techniques
- Ecommerce Keywords research
- Ecommerce on-page SEO
- Ecommerce Off-page SEO
- Ecommerce Technical SEO
- Ecommerce Local SEO
- Ecommerce Categories SEO
- Ecommerce Brands SEO
- Products SEO
- Ecommerce SEO Tools
- Ecommerce Internal Linking
- Ecommerce SEO Competitors Analysis
- ECommerce blog for SEO
- Ecommerce SEO Rich snippets
- FAQ Question & Answer for SEO
- Ecommerce Canonical
- Ecommerce images SEO
- Ecommerce SEO Tools Hosting Provider CDN
- Payment gateways and Security
- Social Media for SEO
Ecommerce Keywords research
There are four types of eCommerce keywords research: product keywords, Brands Keywords, category keywords, and keywords modifiers. Mastering your online store components helps you find the most important search queries that people might type to reach your website.
Take time and find the keyword modifier terms such as buy, online, shop, etc. Therefore you can use a location modifier in your region or country. For example, you can use; Dubai, UAE, Middle East, Asia, or any other country or city you want to sell or ship your products.
Prepare a list of products, brands, category, and modifiers keywords you want to optimize, then try to research their synonyms and close variations so that you will able to get a good ranking on any related queries that a customer might use.
To win the organic search ranking competition on high search volume keywords requires an SEO Expert who can combine different SEO tools by knowing the difficulties behind the ranking, such as complicated keywords. But it is better to start ranking on long tails and low volume search keywords then later you can start ranking on other keywords.
Ecommerce on-page SEO
On-page SEO for an eCommerce website is similar to any other on-site optimization. Still, the difference is that you have to focus on improving sales-related keyword modifiers and product optimization with a good and strategic content structure.
The most important aspect of the eCommerce on-page SEO approach focuses on HTML tags; title, description, heading, and body content structure. To rank your online store on the first page of Google, you have to write understandable title tags that are not more than 62 words, summarize your products in the meta description, write a clear heading and remember to optimize your keywords density in the body tag. Do not forget to use bullets and a listing tag where is necessary because it improves your SEO.
Ecommerce off-page SEO
Off-page SEO for any eCommerce website requires a passionate SEO Specialist who does not give up because it requires patience to create authoritative backlinks that will transform your products and categories ranking in search results.
Ecommerce off-page SEO is one of the main factors that boost your product keywords. To create juicy backlinks, you have mostly to target do-follow backlinks relevant to your products and have a domain authority above 20. Moreover, you have to avoid stuffing your backlinks anchor texts to avoid Google penalty for not following search engine optimization best practices.
One of the places you can start with the initial link building strategies; are backlinks from your manufacturers, suppliers, distributors, bloggers, or journalists who write mainly on your product niches.
Ecommerce Technical SEO
Ecommerce Technical SEO consists of optimizing your product web pages' technical side, focusing on technically related optimization that will include some slight coding and sitemap optimization.
The leading Technical SEO that will boost your eCommerce web pages includes your website, structure, speed, sitemap, HTTaccess, and web robots. This technique requires you to use SEO tools to test the performance of your products, categories, and brands during SERP.
Ecommerce Local SEO
Local SEO strategies promote eCommerce websites in order to increase local customers and outrank their regional competitors. It is almost impossible to dominate the international market before satisfying your local customers. To increase your product sales and exposure, you need to rank your search terms in your area and closer locations.
Increase your local search ranking will boost the growth of your eCommerce SEO and product awareness. For instance, you will be surprised at how medium companies outrank big companies in Google SERPs. It is common even here in Dubai; you will find that many big companies are not the ones that have the best SEO.
You have to mix local search terms wisely and use keywords that local customers may use to find your products or brands’ categories. Therefore you can start to search for local backlinks and optimize your link building by creating your website profile to get referrals and improve your local ranking. This might include your Google My Business map and significant local business directories and websites. For example, an eCommerce that has a good SEO Expert in Dubai who knows the recent ranking factors is likely to be on the first line of the front page of Google and outrank other big eCommerce competitors.
Ecommerce categories SEO
Products categories SEO is crucial for your eCommerce website. You have to ease the way people use to find your categories by putting yourself in your online customers' shoes.
Improving the search categories ranking of your web pages boosts the products and subcategories in search engine results. This results in improving the overall SEO of your home page and products, which means that the more you optimize your category SEO, the more you increase your website ranking.
One of the best strategies to improve your categories is to create the best category description that contains at least 1000 unique words that clearly explains each category.
Ecommerce Brands SEO
Most of the eCommerce websites sell more than one brand. For your eCommerce brands to stand out from the crowd, you have to improve your brand's SEO to attract the customers interested in particular brands.
To optimize your eCommerce brands' list, you have to look for keyword modifiers, synonyms, and all related search queries, your potential customers may combine to find your brands.
Many eCommerce optimize their brands' organic SEO better than the companies that own those brands. So you have to be strong enough to prove to your brand's owners that you have better organic search results and sell their products better.
Ecommerce products SEO
Putting your eCommerce items on the top search engine results helps you increase your online sales and web traffic. This means that you have to put all your effort into your products' SEO results; otherwise, it will be hard for you to sell your items.
To get the best of your products, SEO, you have to focus on the primary products that add more value to your business by writing high-quality, unique descriptions that contain at least more than 500 words. Later, you can focus on secondary products by assigning each product's original description that is not below 300 words. Avoid thin content because Google has an algorithm called Panda that detects thin content and could affect your organic results.
After finishing your product content, you can then create product backlinks by building do-follow backlinks for ranking optimization, and no-follow backlinks for referral traffics.
Keep in mind that you have to create relevant backlinks related to your items on websites, and those links have to be authoritative.
Ecommerce SEO Tools
There are many SEO tools, but here we focus only on the tools that will help you to increase your eCommerce products ranking and keywords research.
Some of the best eCommerce SEO tools are amazon keywords suggests, Google keywords suggest, and Google keyword planner. We cannot forget that other popular SEO tools can be combined with these tools to boost your product search results.
The most critical aspects of using SEO tools are for finding LSI keywords; keywords people use to find products, Keyword Gap, Keyword difficulty, Keyword density, search volume, and competitor analysis. If an online store owner or an SEO consultant wants the best SEO results and website ranking, he has to invest in SEO tools.
Ecommerce Internal Linking
Internal linking has a significant impact on your SEO and bounce rate. Many eCommerce CMS comes with automatic internal linking options. But if you want to optimize an online store created from scratch, you have to make sure that all product links are adequately optimized.
Internal Linking in SEO, especially for an eCommerce website, help your customers navigate your products easily, and you may see an increase in Google search results. So avoid linking unrelated products so that you cannot lose your product sales and ranking.
Ecommerce SEO Competitors Analysis
Your strong competitors can indirectly be your best SEO teacher. Even though you can outrank all your eCommerce competitors, but you can still learn from their strategies. For instance, if they have some products ranking better than yours, you can investigate the techniques they use to optimize their on-page and off-page methods.
You can use SEO tools to find the strength of your competitor's, such as keyword gaps. This means that you have to learn whether it is necessary to outrank him on specific keywords he has managed to outrank you.
The best SEO consultant is the one that is always eager and ready to learn new skills and strategies that can help him to overcome his competitors. Please do not allow your competitors to go on top of you as long as you sell similar products; you have to apply SEO strategies that are twice better than theirs.
Ecommerce Blog for SEO
Putting a blog on your eCommerce website helps you to improve keywords ranking in Google search results. You have to use your blog strategically to help you improve your product's SEO.
There are two advantages of having a blog on your eCommerce website; firstly, informing your customers, and secondly, your eCommerce blog has to improve your products and categories SEO. An eCommerce website has to hire an SEO specialist who advises and checks whether your blog follows the SEO guidelines that will boost your ranking.
Ecommerce SEO Rich Snippets
Applying rich snippets on your eCommerce store helps you improve your SEO results and CTR when users and potential customers search for your products.
Using Rich Snippets helps you stand out from the crowd of other average competitors. You are likely to get many clicks and conversions because Rich Snippets add value and more additional information that helps customers decide to buy your products.
Products snippets that improve your Google search results; are product rating, price, stock status. You can use schema markup data to optimize your product's display in Google Search Results.
FAQ Question and Answer for SEO
The FAQ is a Frequently Asked Questions page that answers popular common questions that your customers may ask themselves before, during, or after purchasing their products. Your FAQ can help you to optimize your keywords and overall SEO strategies.
To improve your SEO through the FAQ page, you have to research your potential customers' keywords and use these keywords in your questions and answers. Lastly, you have to create schema data markup for these questions so that your question's answers can be displayed in Google Search Results correctly.
eCommerce SEO canonical attribute
Many eCommerce websites are likely to have repetitive content, especially on similar products. To avoid any SEO ranking drop due to duplicate content, it is good to always use canonical attributes in your HTML tags for each product. Remember that you have to double-check whether your URL in canonical tags are written correctly. I have found that many SEO Experts use to make this unnecessary mistake while putting their URL in canonical attributes, affecting SEO.
eCommerce images SEO
Images play crucial roles in SEO results. To put your eCommerce products on top of search results, you have to make sure that your pictures are of high quality, compressed, and try to use original images as much as you can instead of copying and pasting images from other websites.
Moreover, you have to use your keywords in images ALT attributes tag so that search engines can crawl your images and product keywords. Remember that using heavy images slows down your web pages, and using blurred images can drop down your organic SEO ranking.
Ecommerce SEO Tools
SEO is a continuous job, so to improve your keywords ranking, you have to measure existing SEO strategies' performance. Therefore to know the part of your website that needs improvements requires setting up primary SEO Analytics tools.
There are many third-party SEO Analytics tools, but the best SEO tools that can gradually help you are; the built-in ones such as Google Analytics, Google Search Console, Google Tag Manager, and Bing webmaster website tools.
These free SEO tools will show you have people reach and interact with your website. You will know the keywords that drive your web traffics and product impressions. This will help you to know which keywords need improvements and which keywords are not providing much traffics.
Hosting Provider CDN
Your Hosting Company and CDN called Content Delivery Network might affect your SEO positively or negatively. If you want to host your eCommerce website, make sure that you choose an excellent hosting company that offers the best premium hosting packages on the market.
CDN helps your potential customers load your website faster by allowing the nearest server to open your web pages. Thus, it improves the website speed and minimizes the loading time, so if your web hosting company does not provide a CDN, you can purchase it separately with third-party CDN companies so that you speed up your eCommerce website.
Payment Gateways and eCommerce Security
Payment Gateways help an eCommerce website to receive online payments from their customers. Therefore having an inadequate and insecure payment gateway will affect your SEO. To avoid losing your ranking due to not having a secure website, you have to use the most robust SSL or Secure Socket Layers certificates.
Social Media for SEO
I have found that some eCommerce companies ignore that social media channels have an impact on their SEO. Having a good social media presence with original and high-quality content tells such engines that your website is trustworthy, so do not ignore or neglect your social media accounts optimization.