PPC Tools allow you to optimize your digital advertising campaigns. Those tools include PPC bid management software that helps you to minimize the cost of your Ads.

So if you offer PPC services, you need to buy some of the best tools that can save your time and money so that you can concentrate on other tasks.

PPC Expert who opts to focus on Search Engine Marketing or Social Media Ad services have to own the best tools that drive the best online marketing results.

Top Digital Marketing PPC Tools

Google Keyword Planner

Google Keyword Planner is a keyword search volume tool that allows you to research new PPC search terms and monthly search volume behind specific keywords.

Google Keyword Planner helps you decide the keywords you have to keep in your ad groups and those that will not boost your digital marketing campaigns.

PPC Tools

Google Ad Preview and Diagnosis

Ad Preview and Diagnosis is a Google tool that shows how your paid Ads appear in Google search campaigns whenever a user types your targeted keywords.

Google Trends

Google trends is a topic search tool that shows you the current trending topics, especially in news or blog websites. Knowing what people are buzzing about will improve the way you target keywords and content related to the recent information from different countries.

Google Analytics

Google Analytics is a free digital metrics tool that tracks the performance of your PPC campaigns.

Google Analytics allows you to measure any metrics and statistics from other third-party platforms such as social media, emails, and much more.

To be successful in paid Ads, you have to install Google Analytics on your website so that you will understand your web traffics and performance of your Ad campaigns.

Google Ads Editor

Google Ads Editor is free software that controls your Ad account. This editing platform allows you to bulk editing your PPC campaigns, create new campaigns, and many more things you can do with your web browser-based account.

You have to download, install it on your computer, and link your Google Ads account with the Google Ads Editor interface before starting using its features.

Bing Ads Editor

Bing Ads Editor is another advertising software from Microsoft that is cable of controlling your Bing Ads account. It allows you to make bulk editing and creating your new Ad campaigns with your Microsoft advertising account.

Google Data Studio

Google Data Studio is a paid Ads reporting tool that creates automated, accessible reports that you can share with your company team or clients. If you offer PPC services, you have to use Google Data Studio so that you can ease your PPC job by generating efficiently designed marketing reports that anyone can read and understand.

MS Excel

Microsoft Excel is a popular office software that many PPC experts use on their everyday tasks. Excel helps you automate your data, and it keeps your information, such as your keywords, campaigns, bidding, and much more, in a file that will help you understand and measure your marketing effort.

MS Excel is among the most useful applications in search engine marketing and social media marketing campaigns.

Google Display Planner

Google Display Planner is a tool that gives you an idea of how and where to place your display network campaigns.

Google Display Planner has a tight relationship with PPC campaigns because your potential customers who see your Ads tend to click on your display Ads, which is part of digital marketing campaign strategies.

The Keyword Display planner provides placement suggestions for your banner so that you can optimize your conversions.


Commonly SEMrush is an SEO tool, but it has features that can improve your PPC campaigns.

SEMrush gives you insights on your competitors' analysis, especially their budget, keywords, PPC costs benchmarks and works with Google shopping campaign analysis.


Spyfu is a PPC tool as its name; it spies your competitors; therefore, it gives you smart keywords suggestions based on your campaigns’ business industry.

Spyfu has an Ad platform that generates Ad groups related to the keywords you have set in your campaigns. With Spyfu, you can download all your competitors' keywords; thus, this will help you know how much your stiff competitors are spending on their Ads.


Ahrefs is similar to SEMrush; it also is an SEO tool that has PPC features such as keyword research and competitors analysis.

Additionally, you can know where your competitors' traffics comes from. Therefore it reveals the keyword bidding price and search volume to expect from your targeted keywords.

Ahrefs will alert you whenever your competitors create a new ad campaign or make changes to their existing Ads.


Optimizely is the A/B testing tool that compares the performance of different versions of your Ads.

You can use Optimizely for split testing and multivariate testing on your content, Ad Copy, and Landing pages so that you can choose to continue with campaigns that produce the top results.

Optimizely is among the most popular premium split testing tools for marketing professionals who manage big PPC projects with much monthly web traffic. Thus, this helps you to optimize your advertising campaigns.


Unbounce is a Landing Page tool that helps you create sophisticated web pages for your PPC campaigns without writing any CSS or HTML codes.

Unbounce gives you 80 Landing pages templates from different business industries that you can edit only by drugging and dropping your page elements till you are satisfied with your design.

Remember that designing a good and responsive Landing Page improves your quality score and conversions.


Instapage is any easy, the best landing page tool. It allows you to choose from more than 90 templates so that you can create the best pages for your paid ads campaigns.

Instapage is easy and fast to use for people who are not familiar with coding and programming languages.


Leadpages is a landing page tool that allows you to create the best and easy landing pages for your Ad campaigns. It has web dragging and dropping features that can help you change your Ad web pages' look.

Leadpages has different Landing page templates to choose from. It improves your leads and can collect your potential customers' information during your Advertising timespan.

PPC Protect

PPC Protect is a click fraud prevention tool that protects your paid campaigns and budget against the unnecessary clicks that may ruin your marketing budget.

PPC Protect can track your web visitors' traffic and has features that allow you to block specific IP Addresses in case such clicks are ruining your budget.

Those unethical clicks may come from your competitors, unhappy customers, or automated software. If you see that those clicks wasted your budget, you can buy PPC Protect to fight against unwanted clicks.


Adespresso is a PPC tool that manages Facebook, Instagram, and Google Ads.

Adespresso has an all-in-one platform that saves you time by managing your marketing campaigns without switching from your digital marketing accounts.


Funnel is one of the PPC analytics tools that track your data conversions and traffics from Facebook, Google, Instagram, LinkedIn, etc.

Funnel is a conversion funnel tool that helps many big companies to get insights into their PPC campaigns, the stages a customer takes till he finishes a vital action of any website.

If you have massive digital marketing campaigns and want a robust data reporting tool to expand your customers' conversion process, you must use this conversion funnel software.


iSpionage is an SEO tool that provides more keywords research feature that you need to use for your search ranking projects.

iSpionage has PPC features that help you spy on your competitors and keywords and show you how much they spend on their online Ads.

This tool is one of the best competitive intelligence tools that measure your competitors' campaign efforts' performance. Thus, this leads you to improve your conversions and ROI.


Adalysis is a PPC tool that analyzes your paid campaigns. It has automated Artificial Intelligence features that test the performance of your campaigns.

Adalysis recommends you many Ad suggestions such as quality score, keywords, CTR, CPA, Conversions, ROAS, etc.

Google Optimize

Google Optimize is the best free split testing tool that measures the performance of your Ad variations.

You can compare your landing pages, Ad copies, or keywords so that you can know which Ad versions are improving your web conversions and traffics.

Google Optimize has integrated features that allow you to combine Google Analytics data, and Google Optimize reporting components for your web metrics.


Tenscores is a PPC tool that optimizes your Google Ads Quality Score. Remember that the best Quality Score ranks push your keywords on top of your competitors, even without increasing your keywords bidding.

Tenscores tells you if you are wasting any money based on your Quality Score. Thus, it shows the areas of your campaigns that are not performing so that you can improve or delete them.

For Quality Score Optimization, Tenscores is among the best software to optimize your PPC campaigns.

PPC Bid Management Tools

Bid Management Tools


Wordstream is a PPC bid management tool that improves the performance of your paid campaigns.

Wordstream advises you on wasted bids, CTR, long-tail keywords, etc. it tells you whether you are following PPC best practices or doing it the wrong way.

Wordstream is one of the best PPC tools that allow you to reduce your Google Ad campaigns' cost. It can save you time and money. It works with Facebook, Instagram, Bing, and Google Ads. Therefore you can use it to spy on your competitors' Ads.


Optmyzr is a bid management software that automatically optimizes your search engine marketing Ad campaigns.

Optmyzr is a bidding tool founded by former Google employees and has won many awards because of its features and the PPC results it provides.

Optmyzr helps you optimize your keywords; therefore, it has the features that allow finding the best placement for your display network campaigns.

Optmyzr improves your keyword bids and works perfectly on Google Shopping network campaigns to increase your return on investment and conversions. It is among the best PPC tool that will improve your marketing strategy as it has a robust built-in Machine Learning Technology.

Marin Software

Marin Software is a popular PPC bid management tool that allows you to control your CPC campaign budget.

Marin Software works with your Google, Facebook, and Amazon Ads. It helps you to search for keywords that will improve your PPC ads.

Marin has a built-in dashboard and reporting features to optimize your bidding strategies and assist you in creating successful Ads without wasting your budgets.


Kenshoo is a bid management tool that improves your digital media advertising strategies.

Kenshoo tracks the locations of your web traffics, which allows you to optimize your advertising budget. Thus, this leads not to waste your money and overspending on your paid Ads.

Kenshoo works with social media and search engine campaigns. Therefore it helps local and global advertisers to bid perfectly on their PPC campaigns.

For Search Engine Marketers who offer any size of PPC services, Kenshoo helps them optimize conversions. Their A/B testing and reporting features will help you to have a better bidding experience.

Kenshoo has a lot of automated features that will save you money and time. This will help you to choose the right keywords.


Acquisio is a PPC bidding software that allows you to automate your bidding strategies.

Acquisio takes you to every bidding stage of your PPC campaigns. Therefore, it combines social media and display network Ad campaigns so that you can improve your conversions and ROI.

Acquisio has a straightforward dashboard and reporting features that work best with different search engines such as Baidu, Google, and Bing. So if you want to save your time and money, use Acquisio for creating the best PPC campaigns to enhance your PPC services and digital business.

Google Ads Scripts

Google Ads Scripts is a programmable tool that controls some manual tasks of your marketing campaigns. It has snippets of JavaScript's codes that allow you to automate your Google Ads tasks.

Google Ads Scripts has built-in functions and procedures that allow you to control internal and external data.

You can connect its features with your Google Ads accounts. To use it, you must have some basics of JavaScript programming language. So Google will provide you a web browser IDE so that you can edit your Ads.


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