There is a reason why your keywords ranking is not on the first page of the search engine results.
To be on the top of your competitors on search engines is always possible once you work harder and follow SEO best practices.
Therefore making some of these SEO mistakes may seriously affect your search engine results. Many other reasons may cause your ranking, such as formidable competitors, website age, or your business location but always ensure that your wrong keywords ranking is not caused by ignorance.
If your website and content were created in six months and yet you don't see improvements in your website ranking, you may double-check and review your SEO Strategies.
Not Researching Content
Content Research is the primary process of keywords ranking and website optimization. Remember that search engines crawl and display what you have put on your web pages.
Every SEO Expert has to collaborate with web content writers to research the relevant content that will help users understand your services and that search engines can easily crawl, especially their originality and structure.
The best way of improving your website ranking is to research recent and informative content for the sake of your keywords optimization and for helping web visitors.
The content you have to upload on your website has to be up to date and informative.
There are two benefits to researching your content:
- Improve SEO Friendliness
- Increase users interactions
To win in your industry's SEO game, you have to think about both Search Engines and your web visitors.
Wrong Keywords Optimization
Wrong keywords optimization is a mistake that many SEO newbies make and expect the best ranking results that will never happen. To rank specifics keywords, you have to list and follow every keyword process that matters to your business.
SEO Beginners sometimes know which keywords they want to rank on the first page of search engines, but they often fail to optimize the right keywords properly.
To avoid ranking the wrong keywords, you have to check whether you followed your keywords optimization structure in your URL, Title, Description, Heading, Phrases, and sentences.
Please do not write your content and keywords without revising and checking its structure and all angles to follow SEO best practices.
Writing short content on your web pages is another factor that may hurt your keywords ranking.
Google search algorithm values websites that have long-form articles compared to those websites that write tiny content.
To boost and outrank your competitors on search engine optimization, you have to think about your content size. Publishing content that is at least more than five hundred on your website may improve your SEO.
Poor content is web content that you put on your website but cannot help you push your keywords because of its low quality.
The following are the components of poor content that you have to avoid; poorly structured grammar, meaningless, irrelevant, and unoriginal.
Content that may affect your ranking is text and imperfect images, graphics, colors, video, and your website's structure.
Duplicate content hurts your SEO severely in many ways as all major search engines have built-in tools that can detect copied content.
In content publishing, there are two types of duplicate content that may affect your website; the first are those duplicate that you copy on your web pages and paste them on other pages; the second is plagiarized content that you steal from different online sources that you do not own.
To avoid hurting your website with duplicate content, you have to write original content and use canonical HTML attributes on your web pages each time you want to copy your website's specific text on more than one page.
Keyword stuffing is one of a Black Hat SEO technique that you have to keep away from your SEO strategies.
Some dishonest SEO Experts use this technique for cheating search engines by unnecessarily repeating search terms in their phrases.
Keyword stuffing is a bad idea because once search engines detect that there are keywords stuffing on your website, they may penalize your website.
Avoid keyword stuffing as search engines have built-in grammar checking tools that detect the structure of your content. So keep on repeating your keywords many times on your website may put you at risk of getting Google Penalties.
You want to spend money to acquire no-follow backlinks that you do not deserve for the sake of SEO. But remember that it is a bad idea to pay for getting new backlinks.
Before buying backlinks, remember that Google does not accept unfairly acquiring backlinks, and it has smart tools that can track the way and where you get your backlinks.
One more thing to keep in mind is that your competitors may manually report your backlinks to Google so that you will get penalized.
SEO Experts know how it is hard to get quality backlinks even though it easy not easy, but deciding to buy backlinks is to put your website at risk.
Do not waste your time creating low-quality backlinks that may harm your website and thus not improve your keywords ranking.
Poor backlinks are those links you may build from low domain authority websites or those that are from irrelevant websites that are not related to your niches or industry.
To avoid poor backlinks, you have to link your web pages to high-quality domain names and a business related to yours. You can check by using some of the best free online tools to insight any website's domain authority.
Omitting SEO Tags
To have the best search ranking results, you have to make sure that every web pages have the main SEO-friendly tags appropriately set.
Double-check that you have not missed these important tags; Title, Meta, and Heading tags for each web page.
To get the best search results is crucial to write SEO tags correctly. So check whether your keywords are structured and set correctly with the HTML tags.
Broken Links and Images
Broken Links and Images can hurt your SEO strategies. Always remember to recheck your URL links and images.
Many Search Engine Experts mistakenly add the deleted hyperlinks, write with typos while linking their web pages. Similar mistakes also happen in typing deleted images or file formats that do not exist.
It may also happen when you link to content that you forgot to upload on your website. To avoid using broken links and images, use the free online tools that detect broken URLs and fix these issues or delete links or pictures you don't necessarily need.
Ranking a crappy website is challenging as sometimes the search engine would not crawl or favor a non-user friendly website.
There are the main important things you have to check on every web project you build. So you have to test speed, user-friendliness, and cross devices and browsers adaptability.
To optimize your website for SEO, try to minimize the plugins as much as you can if you use CMS. Use light graphics and images and test that your website is responsive on small devices such as Mobile, Tablets, and different web browsers.
Ignoring Technical SEO
Ignoring Technical SEO can hurt your website. Many non SEO Experts don’t like to fix Technical website issues is it involves coding and is harder to follow for not techies.
To win and beat your SEO competitors, follow all best practices and rules that involve fixing any technical issues that can harm your keywords ranking.
Some crucial technical SEO issues involve your Robots.txt file, XML Map, HTTTaccess file, connecting your website with webmaster tools and analytics systems.
Not compressing and caching your files.
Compressing and caching your web pages will speed up your website loading time. So it is good to think about your files' size because this process gives you the advantages of outranking competitors who have a heavy website.
You can use online tools for minifying and compressing your HTML, CSS, JS, or PHP files so that your web visitors can run your website faster.
Therefore you can use your HTTaccess and Robots.text files and other free online tools to cache your website content so that your HTTP files request will be easy for your web visitors.
This process speeds up your files and images, so use all options to store your cookies and website files each time someone is visiting your website.
Anchor Text Stuffing
The name you give to your URL link may affect your ranking. Giving the repetitive words on your anchor text to your web page may look suspicious, and search engines may penalize your website.
So name your rich text wisely so that you will not hurt your ranking. To avoid anchor text stuffing on your web pages, try not to use the same anchor text repeatedly on each URL link of your web pages.
Not Auditing and Testing SEO
SEO Auditing is a must-have strategy for every SEO Expert. Never trust that all you have done is always correct because it is easy to make a mistake intentionally, which can affect your SEO unknowingly.
SEO Testing and Auditing is, most of the time, the last step you take during your web page optimization process. So do not underestimate or forget to always check the performance of your previous SEO Strategies.
To avoid this, set a time that you have to use to review your website. To get the best of search engine tests and auditing, you can use free SEO testing and auditing tools.
There are many tools you can use. You can take some of them then compare their results. If you have are ready to spend money, you can also buy your testing tools so that you can automate your SEO tasks.
Ignoring your image SEO
Most major search engines have the option of retrieving the only image-related search queries. This means that you have to optimize your images carefully.
The best practice for image SEO is to naming them correctly and using your keywords in their ALT HTML attributes. So using your keywords in your images helps search engines to crawl them easily. Therefore you can also use an image map in your XML file.
Not Connecting Analytics Tools
Web Analytics tools help a lot in the matter of Search Engines and Keywords optimization. Using web analytics tools allows you to understand the performance of your SEO effort.
Connecting your website is the only way that can help you to track the keywords ranking and traffics that come to your website.
There are many web analytics tools, but Google Analytics is one of the best software you can link up with your web pages. You have created an account and paste the login codes they provide on your website.
To avoid creating many web scripts on your website you can use Google Tag Manager and link it with Google analytics account.
You have to link your analytics tools and do not forget connecting all your platform with your Google Webmaster tools.
Ignoring Local SEO
Local SEO consists of improving your keywords and website on users who are searching for your business locally.
There is a high chance that most of your potential visitors are from your business location. Then you have to think about how you can serve them better while surfing the internet. To win your regional search competition, you have to be on top of your local competitors and business search terms.
Do not forget to register your business brand and website on local business directories, blogs, Maps, and use essential local keywords to beat your local competitors.
Using the unsecured website
Search engines value secure websites than the ones which are vulnerable to hackers and intruders.
To secure your website, you have to purchase SSL or Secured Socket Layer so that you can have an HTTPS server request. The advantage of using a secure website is that your website will not be penetrable, and the information filled on your website forms will be hidden from malicious users.
Many web hosting companies provide free SSL certificates, and there are other third-party companies that provide free SSL. So if you have enough money to spend and you want an advanced SSL, you can purchase it with online providers.
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