There are thousands of SEO tools, but some are not easy to use as other web application tools, especially for SEO beginners.

Here I have tried to find the best free SEO tools that are easy to use even for non SEO masters. To choose these tools, I focused on their free version features and their payment request options.

Here are the top SEO tools that you can try to improve your productivity and organic search results. If you want to be a full-time professional SEO Consultant, you have to use some of these tools to produce the best search ranking results.

Google Webmaster Tools

Google webmaster tools, known as Google Search Console, are one of the best SEO tools you must use to increase your website ranking, especially in Google search results.

Some of the main features of Google Search Console are domain name verification, Google Analytics linking, keywords metrics, sitemap submission, URL inspection, domain name search location, etc.

To get your website indexed and crawled in Google Search, you have to create a Google Search Console account; otherwise, your website will not be shown in SERP.

Yoast Plugin

Yoast is among the best SEO plugins for WordPress websites.

Yoast has the free version that allows you to optimize your web pages such as Title, Description, and your content so that you increase its SEO friendliness.

Free SEO Tools

Screaming Frog

The screaming fog has a free version that allows you to test your web pages SEO, URL links, anchor text, broken links, etc.

Google Keyword Planner

Google keyword planner is a google ad tool that allows you to understand some keywords' monthly search volume. This keyword tool helps you to find suggestions and how monthly people retrieve those search queries.


Ahrefs is a paid SEO tool that offers limited features such as domain name authority and backlinks testing options.

To use the other advanced SEO features, you have to pay; otherwise, you will only access very few usabilities. Ahrefs is one of the main competitors of SEM Rush as those tools offer similar features and are among the most popular SEO tools.

Ahrefs allows you to analyze your backlinks, domain authority, and your competitors' strength, etc.

Google Trends

Google Trends is an online tool that updates you on what is happening around the world. It helps SEO content writers to get the hot topics that are trending in newspapers.

Bing Webmaster Tools

Bing Webmaster Tools is a Microsoft SEO tool that improves your website ranking and works best with people who use Bing search engines to improve their website and keywords rank.

Ahrefs Webmaster Tools

Ahrefs Webmaster Tools is an SEO tool that has similarities with Google and Bing Webmaster tools.

This tool checks your website backlinks, SEO health issues, and other metrics that may affect your web ranking.

Google Analytics

Google Analytics is a metric web tool that measures the performance of your website and your SEO.

Google Analytics shows you the statics behind your organic keywords, search volume, conversions, etc. To understand more about your keywords and website, you have to connect your search console with Google Analytics.

Also Asked

Also, Asked is a tool that shows you the questions people are googling in certain countries. Knowing what people are searching for will help you improve your keywords and questions to answer during your content writing.


SERPSim shows you how your webpage will look on the Google Search results page. SERSim displays the title, URL, and description of any web page.

Google’s Rich Results Test

Google’s Rich Results test is an SEO tool that shows you how your content will look in Google search results.

The rich results tool helps SEO consultants to understand how the rich snippets works or any technical issues that may arise.

XML Sitemap

XML Sitemap as its name, it is a tool that generates your website's sitemap with XML tags.

Suppose you want search engines to understand your web structure and page links. You have to upload the updated XML site map of your website. is more an email search tool than being an SEO tool. But it helps in your SEO process.

Hunter helps outreach experts to find the emails of professions who excel in different fields. So you can use these emails for requesting those people to give you backlinks.

Help a Reporter (HARO)

HARO or Help a report is not directly an SEO tool, but it can help you get your exposure that may gain new backlinks.

HARO is a PR website that connects information sources with journalists. For instance, if you are an expert in a specific field, you can help reports get answers on particular topics.

This PR web enables you to get a mention or a backlink.


Streak is a Gmail tool that turns your email account into a CRM. It helps you to organize your email campaigns so that you can target some people who can improve your SEO through backlinks.


Cloudflare is a content delivery network (CDN) tool that will speed up your website. Therefore you can use Cloudflare Secure Socket Layer (SSL) to improve the security of your website.


GT Metrix is an SEO metric tool that measures the performance of your SEO strategies. It shows some web issues behind your website that affect your web performances so that you can fix them.

Google's Mobile-Friendly Test

Google's Mobile-Friendly Test, as its name it is a Google tool that helps SEO consultants check the user-friendliness of any web page's mobile version. It shows whether your mobile has any responsiveness issues on small devices.

Bright local

Bright local is an SEO tool that helps you test your keywords ranking in different countries and cities for particular keywords.

Google My Business

Google My Business is among the best local SEO tools that list your business profile to Google Maps so that you can improve your website ranking in your location.

Google Page Speed Insights

Google Page Speed Insights is a Google tool that tests the speed and loading time of your website. This tool helps you to know the issues and files that are affecting your website speed and performance.

Google is a search engine that retrieves your search terms on different websites. Using its power can help you to improve your keywords rank and search queries.

Google shows you keywords’ suggestions and can show you exactly how you and your competitors’ results are ranking and displayed on Google SERP.

SEM Rush

SEM Rush is an SEO paid tool. If you want to access the advanced functionalities and features, you have to pay for a premium version.

SEM Rush free version allows you to track your keywords' performance and analyze your competitors' performance.


Moz is a paid SEO tool that firstly requires to register your debit card before even using its trial version.

Moz is among the popular SEO tools, especially on competitors' analysis and domain authority checking. Therefore it allows you to check the DA authority of any website for free.

JSON Schema Creator

JSON Schema Creator is an SEO tool that helps you to create Rich Snippet content. JSON Schema Creator builds JSON-LD codes and generates advanced SEO web files.

Halla Analysis

Halla Analysis is another Schema markup generator tool that provides automated rich snippets data using the JSON-LD coding process. This helps you display your rich search results, which allows you to stand out in the Google SERP algorithm.

SEO Site Check UP

SEO Site Checkup is another tool that helps you analyze the performance of your website. It provides suggestions and the issues that are affecting your website performance.

Copy Scape

Copyscape is a plagiarism checking tool that finds you the people and webmasters who copied your website's content. It shows you whether a website content is original or is copied from other sources.


Woorank is an SEO tool that examines your website structure and content. it provides you the report and where you have to improve.

Browseo Browsseo simulates how search engine spiders will index and crawl your website structure. It gives you suggestions depending on how you arrange your website and keywords.

Dare Boost

Dareboost is a free SEO tool that analyzes and reports your website ranking and provides detailed reports regarding any issues that downgrade your website ranking.

MicroData Generator MicroData Generator is an SEO tool that generates content for a local business schema. So you can enter your business details, then it will automatically generate your local JSON-LD codes.


Siteliner is a tool that analyzes your website's errors that may affect your web pages' search ranking. It gives suggestions on how you can improve your SEO strategies.


Feinternation is an SEO testing tool that checks whether your website has been stroke by Google Penalty by violating Google Search Engine Optimization best practices.


Zadrobweb is an SEO auditing tool that tests the performance of your websites. It shows you the issues your pages have and suggest how you can improve your website structure.

SEO Danzambonini

SEO Danzambonini is a tool that displays organic SEO Keywords permutation by combining search terms with those of Google paid search ads.

Answer the public

Answer the public is one the best SEO tool that shows you the questions people are asking and typing on search engines so that you can use them to improve your website ranking.


Cognitive SEO is a free SEO tool that helps you to do your keyword research and suggestions. This one of the best tools you can use to find new keywords for your SEO project.


Keywordin is a tool that helps you to get new keywords suggestions as long as you want to have more ideas of search terms to use in your website content.


Kombinator is another keyword generator tool that can help you to increase the number of search term suggestions.


QuestionDB is a search question tool that generates keywords based on the question people search on major search engines.


Soovle is an SEO keyword suggestion tool that helps to research more about specific keywords you are planning to use on your website. It is one of the best keyword research tools on the market.


Twinword is a keywords research tool that shows the other search terms you can combine in your content.

Smart Search Marketing

Smart Search marketing has a simulator tool that helps you preview how your web page will appear in Google Search Results.

LSI Graph

LSI Graph is latent Smart Indexing is a tool that allows you to find keywords that are close to search terms you want to use. is a tool that shows you a preview of how your web page will look in Google results.


Seoptimer will help you audit your website structure content with a detailed report of what you can fix.

SEOpwersuite is a combination of SEO tools that can improve your on-page, off-page, technical and local SEO.

Monitorsbacklinks is a backlinks checking tool that helps you to improve your off-page SEO strategies. You can use this link search tool to check your competitors' backlinks analysi



Brokenlinkcheck, as its name says it is an SEO tool that detects and scans the number of broken URL links that may be available on your website.

Ninjaoutreach is a tool that helps you to find social influencers who are famous in particular fields. This tool discovers their Instagram and YouTube accounts so that you can approach them to promote your business and website.

Outreach plus

Outreach plus is an email outreach tool that helps you find the email address of experts in particular fields. It can help you find the email of people who can help you get a bigger exposure and backlinks.

Google Data Studio

Google Data Studio is a reporting tool from Google that may help you to organize your organic SEO data, especially for those metrics displayed in your Google Search Console account.

Small SEO Tools

Small SEO tools are all in one is an SEO tool that provides almost every SEO feature unless backlinks option that they do not offer yet. To get the premium feature, you will need to buy the full version.


Wappalyzer is a web analyzing tools that show you the technology behind any website. This helps you spy on the competitors’ strengths; it can give important information such as programming languages, CRM, or CMS behind any website.

Wayback Machine

Wayback Machine is a web archiving tool that shows you the old version of for particular date or month of a website. This may help you to know the evolution of any website.


Web Page Test is an SEO tool that checks the speed of your website and the issues that affect your website's performance. It is one of the best speed testing web applications that display any problem that may slow down your web pages.


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